Nur Telecom SEO Details
Boosting Nur Telecom's Traffic through Strategic SEO in Just Three Months
Company Background
Nur Telecom is a leading mobile parts and accessories store in Dhaka, Bangladesh, specializing in mobile displays, batteries, and backshells for various smartphone brands, including Huawei, Samsung, iPhone, Honor, and Infinix. As competition increased in the e-commerce space, Nur Telecom faced a critical need to improve its online presence and drive more organic traffic to its website. This is where Search Engine Optimization (SEO) came into play as a powerful strategy to enhance visibility, engage customers, and increase sales.
Objective
To boost Nur Telecom’s online presence and increase organic traffic, the following primary objectives were identified:
- Increase organic search traffic by targeting relevant keywords for mobile parts and accessories.
- Improve search engine rankings for key products, such as displays, batteries, and backshells for popular smartphone brands.
- Enhance user engagement and conversion rates by optimizing on-page elements and the overall website experience.
SEO Strategy
Keyword Research and Targeting
- Identified high-potential keywords relevant to mobile parts and accessories in Bangladesh. The primary focus was on product-specific keywords like “Samsung M21 display price in BD,” “Honor display wholesale price in Bangladesh,” and location-based searches to attract the Dhaka-based audience.
- Developed a keyword map and prioritized keywords based on search volume, relevance, and competition level.
On-Page Optimization
- Optimized meta titles, descriptions, and header tags for target keywords. For example, for the Honor display category, the focus keyword “Honor display wholesale price in Bangladesh” was incorporated within the title and description.
- Enhanced product descriptions with structured details, benefits, and unique selling points, which also aligned with the target keywords, increasing keyword density without overstuffing.
- Improved internal linking across pages to guide users through relevant categories, which supported better crawlability and UX.
Content Creation
- Crafted SEO-optimized product descriptions for popular items like Huawei, Samsung, and iPhone displays, batteries, and backshells.
- Developed informative blog posts to capture long-tail search queries, like “How to choose the best mobile display replacement.”
- Created concise, keyword-optimized category descriptions with clear headers and descriptions, which added additional entry points for organic traffic.
Technical SEO Improvements
- Addressed site speed by optimizing images and implementing lazy loading, which reduced page load times by 40%.
- Enhanced mobile-friendliness, crucial for e-commerce in Bangladesh, where mobile browsing dominates.
- Fixed broken links, improved site navigation, and ensured a clean URL structure for better indexability and a smoother user experience.
Link Building and Local SEO
- Developed backlinks through local directories, forums, and partnerships with tech bloggers, enhancing Nur Telecom’s authority in the mobile parts niche.
- Optimized for local SEO by setting up a Google My Business profile and adding schema markup, which boosted visibility in local searches.
Results
Within three months, Nur Telecom achieved the following milestones:
Traffic Growth: Organic traffic increased by 65%, significantly boosting daily visitor counts from search engines.
